Selected
work.
We take on only a few projects at a time, so you get our undivided attention from brief to launch.
Most projects don't rest on visuals or text alone; they sit somewhere on the continuum between the two. The sample projects on this page illustrate that in practice. What matters is recognising which way a project's centre of gravity leans, and making the choices that support that emphasis deliberately.
An architecture practice almost always wants to lead with image and video. Its entire value lies in buildings, spaces and light — things that have to be seen, not read. For a client like this we design a site where large images and video take the space, text stays short and atmospheric, and navigation guides the visitor from project to project as if through an exhibition. The same applies to a restaurant, a fashion brand or an interiors store: their selling point is sensory, so imagery decides.
A technology startup, by contrast, often sells something you can't photograph — software, an API, a service. Its credibility comes not from images but from how clearly and convincingly the case is made. For a client like this we build a site where carefully considered copy, a structured interface and restrained, message-supporting animation do the heavy lifting. The same logic suits many expert firms — a consultancy, a law firm, a B2B service — whose product is expertise, not an object.
Noetic
A product site that presents a technical solution through imagery and video.
Visit the siteLumina
Making payment infrastructure visible through 3D and interactivity.
Visit the siteMeridian
A modern website for a speciality coffee brand, highlighting product quality and brand identity.
Visit the site